Roger Tsai


As a Principal at Artemis Connection, Roger draws on his experience leading strategy and operations functions at Fortune 100 companies to help clients execute strategic planning, product strategy, and innovation acceleration. 

To develop actionable strategies, Roger applies Agile Development principles to strategy development, where cross-functional teams align on ambitious north stars that get regularly refreshed based on evolving internal and external factors. By working in sprints, holding retrospectives, and regularly grooming and prioritizing opportunities, strategy teams can build in both focus and flexibility into their work while leveraging the team’s collective capabilities.

Roger is passionate about improving access to quality education for all and serves on the board of GO Public Schools, a 501c3 focused on improving education across California.

Get in touch with Roger

Areas of Expertise
  • Strategic Planning
  • Digital Transformation
  • Go-To-Market Strategy
  • Business Operations
  • Product Management
  • Innovation Acceleration/Incubation
  • Competitive Analysis & Market Research
  • Media, FinTech, AI/ML & Personalization, Ad-Supported and Subscription Biz Models
  • MBA, Kellogg School of Management
  • BS, Mechanical Engineering, University of California, Berkeley
  • Piedmont, CA
More about Roger
Professional Background
  • SVP of Digital Strategy at Bank of America
  • VP of Digital Strategy, Business Planning and Operations at Disney ABC
  • Head of Product, Infotainment; VP Personalization & Insights, Gracenote/Nielsen
  • Senior Associate, McKinsey & Company
Awards & Recognition
  • 2 Patents Pending. Synchronizing Streaming Media Content Across Devices (Docket No. 2167.140US1) Dynamic Content Delivery Based on Vehicle Navigational Attributes (Docket No. 20338/GN054US01)
  • Executive Advisory Council, Vivoom
  • Board Member, GO Public Schools
Fun Fact

Die-hard TV fan constantly on the search for the next big show. Guiltily binging Love is Blind, McMillions, Stumptown, and Avenue 5. Eagerly awaiting Westworld Season 3!