Goals and Challenges
The rate of adult obesity was rising in the client’s home state, following national trends. Obesity had a significant impact on cost and wellness, yet it didn’t neatly fit into any of the client’s traditional service lines, so it was difficult to help patients in a systematic way.
To socialize comprehensive weight management for patients across the system, the project team needed to engage physicians, clinicians, nurses, and frontline staff with their strategy.
The client also had a vision of facilitating an intrapreneurial mindset within their organization, and the launch of this project was a great opportunity to pilot how they could do that.
Building an integrated program and fortifying collaboration from multiple stakeholders was a lot to take on. And as the client looked at the velocity at which obesity rates were rising in conjunction with the resulting co-morbidities and conditions, they needed to help their patients sooner rather than later.