The fund manager needed a confidential investor memo to catalyze conversations with prospective limited partners, including the thorough market landscape analysis that sophisticated investors expect.
In addition, a prospective portfolio company had expressed interest in being acquired. The company operated in an industry that the fund manager wasn’t well-versed in, so he needed expert assistance to understand the landscape, the players, the customer experience, and the key risks for that type of business.
The manager wanted to get up to speed on the market and the target quickly, but time was his most precious resource. He was actively involved with the companies his fund owned, so when new opportunities arose, he didn’t always have time to get everything done.