Opportunity
A global technology and media leader realized a need for specialized marketing support as the company’s marketing organization matured. They required dedicated expertise to execute go-to-market (GTM) strategies, manage key external partners, and implement high-impact campaigns across multiple verticals. Existing resources were stretched, and the team needed targeted roles to drive execution and scale programs efficiently.
Constraint
Response
Artemis provided embedded marketing specialists, supporting initiatives across GTM planning, campaign execution, partner management, and product marketing, including filling specialized roles for production, music, design, and events. Our consultants worked directly with cross-functional teams to define campaign roles and responsibilities, optimize execution workflows, and strengthen communication with internal and external partners. By embedding within existing teams, we ensured alignment with business goals while adding the capacity and expertise needed to deliver results quickly.
Impact
This targeted marketing support enabled the successful execution of GTM strategies across key verticals, including campaigns involving Fortune 500 partners. Our team helped establish clear roles, improved coordination, and delivered high-impact marketing initiatives. With sustained embedded support, the organization was able to scale marketing efforts efficiently and drive measurable business outcomes—ensuring strategy reached the market with precision and impact.