A private equity firm investing in micro-cap companies based in the western US typically focuses on a specific niche and was approached with opportunities outside their area. The fund manager needed:

• a confidential investor memo to catalyze conversations with prospective limited partners in their current area of expertise, including a thorough market landscape analysis that sophisticated investors expect
• diligence (understanding the landscape, the players, the customer experience, and the key risks for the industry / type of business) on a prospective portfolio company expressing interest in being acquired outside the the fund manager’s industry of expertise

Time was the fund manager’s most precious resource while being actively involved with companies the fund owned. Although the manager considered performing the confidential investor memo and acquisition due diligence internally, they knew with the time commitments and need for expertise in building out presentations and due diligence was worth seeking external partnership

Deliverables spanned four weeks each and included:

• confidential investment memorandum within the fund’s area and Artemis working collaboratively with the fund manager to build a memo worthy of presentation in conversations with potential LPs
• due diligence of understanding the landscape, players, customer experience, and key risks for the type of business of a portfolio company looking to be acquired while meeting directly with the fund manager and portfolio company to facilitate a collaborative due diligence process